Every stage of a sale, and nothing you don't need.
Ten chapters, written for the way Indian developers actually sell. Every one of them is a module — switch it on when it earns its place.
Capture
Every enquiry in one inbox, deduped.
- Website chatbot, WhatsApp, Meta Lead Ads and 99acres / MagicBricks / Housing feeds all land as leads with the source tagged.
- Duplicate numbers are flagged against the existing lead instead of creating a second file.
- Auto-assignment by project, budget, language or plain round robin — the agent gets a push notification in seconds.
- Walk-ins and phone enquiries take ten seconds to add by hand, from the web app or the phone.
Chat & AI
Answer website visitors in minutes, not tomorrow.
- The chatbot qualifies name, number, project and budget, then hands off to whoever is online.
- Agents reply from the web console or the Android app — a visitor never waits for office hours.
- AI drafts a reply from your brochures and price sheets; the agent edits it before it sends. Nothing goes out unread.
- Every session becomes a lead with the full transcript attached.
Inventory
Towers, floors and units — live for everyone.
- Projects → towers → units, with 2BHK/3BHK types, carpet area, facing and floor-rise pricing.
- Hold, block, book and sell states. Two agents can never sell the same flat.
- Click any unit for the full price breakup — base, floor rise, parking, GST and registration.
- A sales head reads a whole tower in one glance from the colour grid.
Site visits
The meeting that decides the sale, scheduled properly.
- Slot booking per project, so two agents do not arrive with clients at the same sample flat.
- Reminders go to the client on WhatsApp and to the agent on the app, two hours before.
- Outcomes — visited, no-show, cancelled — with remarks that move the lead to the next stage.
- A week calendar per project or per agent, and a no-show count you can act on.
Bookings
A booking that updates everything else.
- Move a unit to booked and the inventory, the lead and the agent target all follow — no second entry.
- Status stepper from blocked → booked → agreement → registered, with dates and documents against each.
- Agreement value, payment plan and collected percentage visible on one row.
- Cancelling releases the unit back to available and stops the demand letters.
Collections
CLP milestones that chase themselves.
- Payment plans per project — CLP, down payment, flexi — applied to a booking in one click.
- Demand letters generated per milestone, with receipts recorded against them.
- Overdue amounts and collection efficiency on one screen, by project and by month.
- Nothing sits in a separate accounts sheet waiting for someone to reconcile it.
Partners & targets
Channel partners and agents, measured the same way.
- Channel-partner records with their own leads, site visits and commission structure.
- Monthly targets per agent in ₹ and in site visits, with progress visible to the whole team.
- Commission calculated from booked value on your own slab structure — one of the most common bespoke builds.
- Leaderboard that a sales head can read in ten seconds on a Monday morning.
Reports
The four numbers an owner actually asks for.
- Cost per site visit and cost per booking, by source, including portal and ad spend.
- Funnel conversion from enquiry to booking, with the drop-off stage named.
- Agent scorecards: calls, visits done, no-shows, bookings, revenue.
- Collection efficiency and month-end receivables. Export any of it as CSV.
Mobile app
Your site team works from the phone.
- Android app for every user on every plan — no per-seat app charge.
- Log a visit outcome before the client reaches the car park.
- Reply to website live chat between meetings.
- Daily targets, calls done and the day’s visits on the home screen.
Customization
Start with the base. Grow into your own system.
- Feature flags — switch modules on or off per role, same day.
- Configuration — your stages, fields, unit types, payment plans and letter formats.
- Integrations — WhatsApp Business, Meta, portals, IVR, your accounting sheet.
- AI and bespoke modules — quoted in writing, delivered in weeks, yours through every upgrade.
Every feature is a module — pay for what you switch on.
The base plan covers lead capture, chat and the mobile app. Inventory, collections, partners, targets and AI switch on when you need them, and off again if you don't. Nothing on this page is an upsell you have to buy on day one.